Marketing Manager - FTC (12 Months)

We are a partner-led, London-based law firm and a certified B Corp. We have the flexibility to service a wide range of clients across industry sectors. We are committed to excellence and deliver a client-focused, tailored, and bespoke service to both anticipate and meet our clients' needs in assisting them to achieve their short, mid and long-term objectives., This is a full mix marketing role and involves managing the marketing and business development function on a fixed term basis for 12 months.

• Working alongside and managing the Marketing Executive for general marketing and business development projects on a firm-wide and team-by-team basis.


• Leading on all profile raising initiatives, including managing all conference sponsorship opportunities, in-house hosted events and partnerships with key external stakeholders such as industry bodies.


• Liaising with heads of teams on marketing activities throughout the year to maximise Joelson brand and sector initiatives.


• Working with accounts team to explore, track, monitor and review business development activity from referrals and partnerships.


• Monitoring budget spend and effectiveness of campaigns with ROI.


Managing Marketing Campaigns

• Leading and managing the execution of in-house marketing practice and firm-wide events and measuring ROI.


• Managing the firm's conference sponsorship management programme, ensuring the firm's sponsorship benefits are fully maximised. Managing relevant relationship partnerships with key external stakeholders such as industry bodies and event organisations.


• Drafting and managing PR announcements and promotion of firm and practice news items.


• Identify marketing awards and other networks and partnerships that align with Joelson target sectors.


• Management of firm's directory and credential submissions.


• Identify market leading initiatives for driving new business and brand awareness.


• Managing budget and recommendations for marketing collateral and initiatives .


• Review of marketing spend and ROI.


• Management of the tone of voice and ensuring consistency across all internal and external comms.


Pitches and Proposals

• Producing bespoke pitches, panel pitches and other client development presentations (formal and informal).


• Create library of content for bid and pitch documentation.


• Analysis of gaps with pitch submissions, success/failure ratios.


• Review of suppliers and tools to provide cost-effective pitch collateral.


Client Care Programme

• Build on the existing client feedback programme with a focus on client retention.


• Work with compliance to understand and update client onboarding processes to ensure consistency and reputation is maintained at a high standard.


• Provide regular client feedback reports to partnership including suggestions for changes., Being a responsible business is at the core of what we do. We place value in creating a fair and equal working environment and ensuring that we operate ethically. Our B Corp certification shows our dedication to these values! Which is why we place great emphasis on taking care of our employees, managing our social and environmental impact within our community through undertaking Pro Bono cases and by being a member of LawWorks.
  
  Our ideal candidate will have the following:


• Proven experience of influencing and managing senior stakeholders.


• Highly creative with experience in identifying target audiences and devising digital/marketing campaigns that engage, inform and motivate.


• Up-to-date with the latest trends and best practices in business development and marketing.


• At least 5 years' experience of legal marketing or professional services.


Person specification

• An enthusiastic and confident manner, able to be persuasive and adaptable


• Excellent project management skills; must be able to demonstrate experience of managing multiple projects and transforming a commercial issue into a business development opportunity.


• Excellent communication skills, both orally and in writing


• Strong organisation and administration skills, with the ability to prioritise workloads and multiple projects effectively


• The ability to see matters through with a good eye for detail


• A friendly and personable approach with colleagues and clients


• A proactive and growth mindset towards achieving goals


• Strong IT skills in Microsoft Office 365 (Word, PowerPoint, Excel) and preferred in Adobe Acrobat Pro, WordPress and MailChimp.


Environment, Social & Governance

We have partnered with Ecologi and are now a climate positive workforce. Moreover, this year we are proud to be supporting City Harvest as our firm charity.

Our commitment to inclusion:

At Joelson we actively encourage diversity and inclusion as an integral part of the cultural fabric of our firm. It is in our mission to provide equitable opportunities for all. As an inclusive employer, we welcome applications from under-represented identities to help improve our diverse thinking across all specialisms.

As a part of this, you will receive a short survey upon submission of your application, so that we have data by which to measure our progress and continue to improve our diversity levels. Such diversity data will be anonymised to protect applicant privacy.
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