National Sales Manager (Internal Only)

At Homebase, we are on a journey to change how we sell products and services and as National Sales Manager you will have a pivotal role in making this a reality.

You will do this by analysing sales, the promotional plan and team performance, creating insights that inspire your team and key stakeholders to achieve the room solutions targets and deliver great service.,

• Creating a Sales Culture:

+ You know the target; you aim to deliver it and you bring the team along
+ You create a mindset where the team expects to succeed and behaves accordingly.
+ You drive performance by balancing support and challenge so that the team are always motivated to go that extra mile to deliver results.
+ You always look for new ways to drive lead/enquiry generation, partnering with stakeholders to achieve our leads to enquiry ratio.

• Delivering Operational Excellence

+ You understand the importance of having the right people in the right place at the right time to serve our customers and work with all stakeholders to achieve this.
+ Your team always operates in a safe, legal, and compliant way.
+ You set high standards of operational excellence in standards, promotional plans, & adherence to company policies & procedures.
+ You know our systems well enough to spot knowledge, and compliance gaps and coach for improvement (Anthill, Homespaces, MS Suite).

• Leading a team well

+ You know that success comes through great teamwork, with your team and the wider Homebase team and you operate in a way that shows this.
+ You lead in a way that creates an environment of transparency, trust, and openness so that all of the team feel they can share ideas and opinions to make the team perform better.
+ You are passionate about hitting targets, by closing sales and delivering best-in-class service, and you build a team that feels the same way.
+ You lead through the values of easy, inspiring and togetherness.

• Delighting The Customer

+ Your team know our customers should be an advocate of the Homebase brand and feel trained, supported and empowered to serve our customers in a way that achieves this.
+ You lead a team that is always up to date with our customer service training and our service metrics reflect this.

Every area of our room solutions operating model should be geared towards providing the best service we can, always. Including but not restricted to; how we deploy our showrooms, the journey from first contact to successful installation, also our aftersales and the presentation of our Show Rooms.

What you need to be successful:

• Deliver the sales targets by balancing out priorities and resources. Setting stretching objectives (tactical and strategic) to grow the Room Solutions business and people capabilities.


• Use networking and influencing skills to ensure cross-functional understanding and support for the Room Solution strategic and functional goals (upwards as well as peers and team).


• Deliver operational excellence by controlling costs and budgets and supporting the wider Homebase business objectives. Develop an understanding of our systems to develop data-driven outcomes.


• Improve the customer experience by role modelling professional sales behaviour and coaching, developing and training the team in line with our selling plan.


• Motivate and engage the teams by developing robust practices around communication, recruitment, succession planning and performance management.


• Set up a continuous improvement methodology looking at all customer touch points from home visits to KBSE training and development.


• Analyse sales data and provide feedback to optimise sales plans and opportunities.